This moisturizing, curl-loving gentle cleanser is now enhanced with a rich blend of oils (Avocado, Coconut, Jojoba) and butters (Shea, Cocoa) – to leave hair shiny, deeply hydrate, and reduce frizz. Plus, it’s a non-stripping, color-safe shampoo that’s free of sulfate cleansers.  Bb.Products are free from parabens, phthalates, mineral oil, and formaldehyde. Massage throughout wet hair and rinse thoroughly. Follow with Curl 3-in-1 Conditioner. STYLIST TIP Start on wet hair and apply from roots to ends. When shampooing, use small stationary, circular movements on scalp to avoid tangling.